Alaukik Group has launched a celebrity-led campaign featuring Pratik Gandhi for Gujarat-based industrial park developer GM Group, in a move aimed at strengthening the company’s position in the industrial real estate sector.
The campaign has been conceptualised and executed by Alaukik Group and marks GM Group’s entry into celebrity-led branding. It includes the production and shooting of multiple advertisement films featuring Pratik Gandhi to support the company’s brand narrative across platforms.
Pratik Gandhi, who is from Surat, is associated with the campaign as GM Group looks to expand its footprint and reach manufacturers, investors, MSMEs and enterprise decision-makers.
Commenting on the campaign, Mr. Vishnu Paliwal, Co-Founder of GM Group said, “As we expand our footprint, it is important for us to partner with a personality who reflects credibility and strong regional roots. Pratik Gandhi embodies values that resonate with our vision of building industrial ecosystems that support the nation’s growth. This association marks a progressive step in enhancing our brand visibility while reinforcing the trust we have built over the years.”
Sharing the agency’s perspective, Alaukik Desai, Director, Alaukik Group, said, “At Alaukik Group, we approach brand building with a strong focus on strategic alignment and long-term relevance. This association has been thoughtfully crafted to ensure a natural fit between the brand’s vision and the public persona representing it. Pratik Gandhi brings credibility and relatability that align well with GM Group’s positioning and we believe such carefully considered partnerships play a critical role in building meaningful and sustainable brand leadership.”
