This Valentine’s Day, Allen Solly, a leader in smart casual fashion from Aditya Birla Fashion and Retail Limited, bridges generations through an innovative collaboration that redefines cool. Partnering with the legendary Zeenat Aman, the brand launches "Own Your Z," a digital campaign where the original style icon takes on Gen Z lingo with her signature wit and charm.
In this witty and refreshing campaign, Zeenat Aman embraces popular Gen Z phrases—such as ‘slay’ and ‘drip’—only to reveal that she’s been living these trends long before they even had names. With her timeless grace, the trailblazer effortlessly decodes today's buzzwords, proving that true style knows no age.
The iconic actress reinterprets modern-day trends in a playful yet poised manner, showing that confidence, individuality, and style transcend time.
Speaking on the collaboration, Ms. Richa Chaube Pai, Chief Business Officer, Allen Solly, said, "With this collaboration, we’ve brought together two ends of the style spectrum—Gen Z, the digital-first trendsetters, and Zeenat Aman, the original icon who has been redefining fashion for decades. It’s fascinating to see how effortlessly she bridges the gap, proving that confidence and individuality are truly ageless. This collaboration is a celebration of how fashion and self-expression transcend generations."
The campaign, launched on social media, has already generated widespread conversation, resonating with audiences of all ages. By uniting a cultural legend with a new wave of trendsetters, Allen Solly continues to reaffirm its position as a brand that perfectly blends heritage with contemporary style.
