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Spotlight
Magazines on the Go
BY Yash Bhatia

IMPACT Stories
Decoding Gen Z's Shopping Triggers: What’s Driving D2C Fashion Sales in 2025?
BY Chetan Siyal

CMO Interview
Haier’s Growth Strategy
BY Yash Bhatia

IMPACT Stories
Millennials and Gen Z: Driving the Demand for Ethical Bling
BY Namita Kothari

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CTV ads lift Gen Z purchase intent by 8.5%, Samsung-Kantar study shows
BY TEAM IMPACT

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India’s Original Investigative Trio Reunites to Probe KFC Offer
BY TEAM IMPACT

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Secret Sauce Communications Secures PR Mandate for Bindu Fizz Jeera Masala
BY TEAM IMPACT

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NEWME Launches Zip with 60-Minute Delivery in Bengaluru
BY TEAM IMPACT

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boAt and Blinkit Urge Gen Z to Get Real This Mother’s Day with Bold New PSA
BY TEAM IMPACT

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Kenstar Celebrates GOAT Mothers with Heartfelt Film for Mother’s Day 2025
BY TEAM IMPACT

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Tinder India Turns Breakups Into Fitness-Fuelled Fresh Starts With ‘Move On’
BY TEAM IMPACT

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Saffola Masala Oats Hits a Six with Sanjay Manjrekar in Playful Cricket Ad
BY TEAM IMPACT

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AZORTE’s 'Your Safe Space' Campaign Celebrates Gen Z’s Fluid Identity and Self-Expression
BY TEAM IMPACT

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McDonald’s India Launches Minecraft Movie Meal with Exclusive Collectibles
BY TEAM IMPACT

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Samsung and Snapchat Launch AR Holi Campaign for Galaxy S25 Series
BY TEAM IMPACT

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Swastik Productions Unveils First Branded Content Originals in Spiritual Category
BY TEAM IMPACT

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Allen Solly & Zeenat Aman Celebrate Valentine's with "Own Your Z"
BY TEAM IMPACT

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Swiss Beauty Launches AI-Powered Rap Anthem for Valentine's
BY TEAM IMPACT

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Gen Z’s Savage Breakup Notes Steal Spotlight at Candyman’s 'Dump Your Ex-Cess’ Campaign
BY TEAM IMPACT

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Max Fashion’s #IYKYDK: Gen Z Unfiltered, Unapologetic & Bold
BY TEAM IMPACT

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