Himalaya Wellness has relaunched its Aloe Vera skincare range as it strengthens its presence in the fast-growing hydration skincare category. Positioned around the promise of 'Hydrated, bouncy and dewy' skin, the refreshed portfolio combines nature-inspired ingredients with science-backed formulations to appeal to younger consumers.
The relaunch is supported by a new television commercial set at a fresher's party, built around the everyday cheek-to-cheek greeting among friends. Centred on the message, 'Say Aloe to Hydrated, Bouncy, Dewy Cheeks', the campaign uses relatable storytelling and social-first appeal to connect with Gen Z audiences.
As part of the expansion, Himalaya Wellness has also introduced the Aloe Vera Hydra Plump Face Serum with 2% Hyaluronic Acid, responding to growing consumer demand for targeted, performance-led skincare that delivers visible hydration benefits.
Speaking about the campaign, Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness, said, “With the relaunch of our Aloe Vera Range, we are highlighting Aloe Vera’s natural hydration benefits for skin. As consumers increasingly gravitate towards new-age, high-efficacy formats, we are further strengthening the portfolio with the launch of a serum, catering to their growing preference for targeted, performance-driven skincare. Through the “Say Aloe to hydrated, bouncy, dewy cheeks” campaign, we bring this proposition to life with a youthful, culturally relevant narrative—making hydration skincare more engaging, relatable, and in tune with the expectations of today’s beauty consumer.”
Speaking on the creative inspiration behind the campaign, Naveen Raman, Executive Vice President, 82.5 Communications, said, “Today's young woman is always on, socially connected and constantly expressing herself. While skin dryness is a common concern, she seeks healthy, hydrated skin. Himalaya's Hydrating Face range replenishes and locks in moisture, delivering that coveted bouncy dewy skin. To bring this to life, we have rooted the campaign in an authentic Gen Z moment. Through playful storytelling and vibrant, high-energy visuals, we've transformed 'hydrated, bouncy, dewy cheeks' from a functional benefit into an aspirational, social-first beauty statement.”
The integrated campaign will roll out across television, digital and out-of-home platforms.
