Himalaya Wellness has entered the premium personal care segment with the launch of Himalaya Ayurveda Secrets, a new beauty line rooted in traditional Ayurvedic preparation methods and positioned for consumers seeking clean, high-performance formulations.
Anchored in the philosophy 'Forever Beautiful', the range blends heritage vidhis with refined natural ingredients, reinterpreting Ayurveda through a more indulgent, sensorial lens. The company said the brand reflects a strategic shift to cater to an increasingly discerning audience looking for efficacy alongside elevated product experiences.
Central to the offering are authentic Ayurvedic processes designed to enhance ingredient potency. The launch films highlight techniques such as Taila Pāaka Vidhi, used in the Hair Repairing Shampoo, and Aditya Pāaka Vidhi for the Hair Growth Oil, underscoring the relevance of traditional methods in contemporary beauty routines.
Sharing his vision for Himalaya Ayurveda Secrets, Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness India, said, “The brand has always been rooted in the science of Ayurveda. With the Himalaya Ayurveda Secrets range, we reinterpret this legacy for the modern beauty consumer—blending time-tested ingredients with contemporary formats and elevated sensorial experiences to meet evolving skincare needs. It’s an important step in making Ayurveda more relevant and accessible in the modern world”
Sharing her thoughts on the launch, Ragini Hariharan, Marketing Director – Beauty and Personal Care, Himalaya Wellness, said, “Himalaya Ayurveda Secrets marks a natural evolution in our beauty journey, bringing our deep-rooted Ayurvedic philosophy into the premium space. With this brand, we present Ayurveda in its most authentic and indulgent form — rooted in traditional vidhis and elevated through modern research.”
S. Vishnu Vardhan, Category Manager, Himalaya Ayurveda Secrets, added, “A cornerstone of creating Ayurveda Secrets has been our unwavering commitment to traditional aesthetics, ensuring every design element reflects the depth of our rich heritage. Our philosophy, ‘Forever Beautiful,’ embodies this devotion to timeless traditions while elevating them into a refined, luxurious experience – one that accompanies the consumer gracefully at every step of her journey.”
Elaborating on the science of the vidhis, Dr Chandrika Mahendera, General Manager – Personal Care and Baby Care R&D, explained, “Vidhis can be viewed as a method of formulation that elevates the efficacy of each ingredient. When applied with precision, they significantly enhance ingredient potency, enabling us to create products that deliver truly visible results.”
The initial portfolio spans hair, body and lip care, including a Hair Growth Oil aimed at supporting fuller-looking hair, a Repairing Shampoo for smoother strands, as well as a Ghee Kesar Body Lotion and Ghee Lip Butter focused on deep nourishment and hydration.
The range is currently available across South India through select premium retail outlets, and pan-India via e-commerce and quick commerce platforms.
