Himalaya Wellness has launched a campaign, ‘Unspot Your Natural Glow’, ahead of International Turmeric Day, observed on 8th October. The campaign features actor Mithila Palkar and highlights the Himalaya Turmeric Range, which includes a facewash, serum, and dark spot clearing cream. According to the brand, the range combines natural ingredients with scientific formulation and is intended to address common skincare concerns such as dark spots and uneven skin tone.
The brand informed that the campaign’s key message, ‘Unspot Your Natural Glow’, reflects its approach to skincare for modern Indian women. Studies cited by the brand indicate that 80% of Indian women experience uneven skin tone and dark spots.
Watch the campaign here:
Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness said, “this range is our answer to that need — a fusion of nature and science that not only clears dark spots but reveals the skin’s natural glow.”
The brand stated that the campaign film is set in a natural golden-hour environment, described by Himalaya as representing glowing skin. Mithila Palkar commented, “I truly connect with the idea of celebrating your natural skin. In a world obsessed with filters and perfection, Himalaya’s message feels refreshing and empowering.”
Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness, added, “This campaign is a celebration of the modern woman — discerning, confident, and looking for skincare that aligns with her values. Turmeric has always been a hero in Indian skincare, and by combining it with niacinamide and glycolic acid, we’re offering results that are both effective and trustworthy.”
Abhishek Ashat, General Manager – Face Care Category, Himalaya Wellness, added, “With the Unspot your Natural Glow campaign, the Himalaya Turmeric range addresses one of the most common skin concerns — dark spots. By blending organically sourced turmeric with niacinamide and glycolic acid, we’ve created a clinically tested formula that clears dark spots and reveals natural glow, staying true to Himalaya’s promise of effective, nature-backed skincare.”
The campaign will run across digital platforms, retail touchpoints, and festive outdoor activations. Himalaya Wellness also stated that influencer-led activities will take place on International Turmeric Day, featuring discussions on turmeric’s benefits in skincare.
According to the brand, the launch is positioned as part of Himalaya Wellness’ broader move into the beauty category, combining natural ingredients and science-driven formulations.
