Himalaya Wellness has collaborated with the Indian Women’s Ice Hockey Team to launch its new campaign, #StrongWomenSoftSkin, introducing the Himalaya Cocoa Butter Intensive Serum Body Lotion. This product, which the company claims is a first-of-its-kind serum-infused body lotion, is formulated with natural-origin extracts for long-lasting moisturisation.
The campaign features a digital film set inside a locker room, where members of the women’s ice hockey team are shown applying the lotion before heading to the rink. The narrative draws a connection between the players’ resilience and the product’s focus on protection and deep hydration, especially in extreme winter conditions.
According to the brand, the lotion contains natural cocoa-infused serum and provides 48-hour moisturisation while maintaining a pH 5.5 balance to help protect the skin barrier.
Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness, said, “Partnering with the Indian Women’s Ice Hockey Team allows us to celebrate strength and resilience—values that have always been at the heart of Himalaya Wellness. Through this collaboration, we aim to inspire confidence and remind women that while they chase their goals, Himalaya Lotion cares for their skin every step of the way.”
Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness, added, “This campaign with the Indian Women’s Ice Hockey Team truly reflects what our product stands for—endurance, care, and protection that last even in the toughest conditions. It also reinforces our commitment to innovation rooted in nature and aligned with evolving consumer needs."
She further referred to the brand’s initiatives in women’s sports, stating, From supporting initiatives like the Women’s Premier League to mentoring through our 1derwoman program, our commitment has always been to nurture potential and power dreams. As champions of women’s progress, we’re proud to stand behind those who play
with heart, lead with purpose, and inspire a generation to rise both on and off the field,”
Harjinder Singh, General Secretary, Ice Hockey Association of India, said, “Playing on ice demands exceptional strength, focus, and resilience. Our partnership with Himalaya Wellness feels like a perfect match — their philosophy of care and protection mirrors our approach to training and performance, where we push boundaries and stay strong even in the harshest conditions.”
Sunita Murthi, Co-founder, Chapter 5, the agency behind the campaign concept, said, “The idea was to create a narrative that connects the spirit of sport with personal care. #StrongWomenSoftSkin shows that just as athletes rely on resilience and endurance to face challenges, the skin too deserves care that stands strong in every condition.”
Himalaya Wellness stated that the campaign marks its continued interest in blending science and nature in product development while spotlighting women who demonstrate resilience in unconventional sporting arenas. The digital video campaign has been released across social media platforms.
Watch the Campaign Film:
