Himalaya Wellness has launched the ‘Remember Her Face’ campaign in collaboration with the RCB Women’s team, marking the fourth consecutive year of their association.
The campaign features a digital video commercial that focuses on young girls aspiring to play cricket, rather than established players. The film shows training and practice moments in everyday settings, with RCB players Smriti Mandhana, Richa Ghosh and Shreyanka Patil mentoring young cricketers. Built around the line 'Remember Her face,' the campaign highlights the early stages of sporting journeys and the importance of recognising talent at a young age.
‘Remember Her Face’ is part of the Himalaya 1derwoman Initiative, which works to train and coach girls across India by providing access to coaching and opportunities in cricket.
Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness shared, “This is the fourth year of Himalaya’s collaboration with RCB Women’s team marking an important milestone for us. As women’s cricket enters a defining phase in India, we’re proud to back initiatives that empower young girls and create impact beyond the field.”
Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness says, “At Himalaya Wellness, we believe confidence is built early through opportunity, encouragement, and belief. The 1derWoman initiative reflects our commitment to nurturing young girls to step forward, by giving them the platforms, visibility, and support they need to pursue their potential.”
Abhishek Ashat, General Manager – Beauty & Face Care, Himalaya Wellness added, “Remember Her Face is not just a campaign, but a heartfelt continuation of our commitment to nurturing grassroots talent and reshaping how women’s sport is seen and supported. By spotlighting young girls and their journeys, we hope to inspire communities to recognize potential early and champion it collectively.”
Speaking about the creative approach, Naveen Raman, EVP & Head (South), 82.5 Communications shared, "‘Remember Her Face’ celebrates the next generation of women cricketers—new faces ready to be seen, celebrated, and remembered. We at 82.5 Communications are proud to shape this for the fourth consecutive year with Himalaya Facecare and RCB."
The film concludes with RCB players and young cricketers coming together, highlighting mentorship and shared participation in the sport. Through the campaign, Himalaya Face Washes and the RCB Women’s team continue their association aimed at supporting women’s cricket and encouraging participation at the grassroots level.
