Alpino Health Foods has launched a new campaign featuring wrestling icon The Great Khali and bodybuilding legend Mukesh Gahlot to spotlight the latest evolution of its High Protein Oats coated with Peanut Butter.
The campaign marks a significant upgrade to the product, which now delivers up to 27g of protein per serving, reinforcing Alpino’s commitment to making high-protein nutrition more accessible, enjoyable and relevant for Indian consumers.
As protein gains greater prominence in everyday diets, Alpino is positioning breakfast as an opportunity to bridge the nutritional gap. The enhanced formulation combines convenience, taste and performance, offering one of the highest protein levels in its category without compromising on flavour or ease of consumption.
Rather than relying on a conventional celebrity endorsement format, the brand has enlisted The Great Khali and Mukesh Gahlot as symbols of strength and performance, mirroring the product’s own evolution. While Khali brings mass recognition and broad cultural appeal, Gahlot lends credibility from India’s fitness and bodybuilding community.
Through a light-hearted and engaging creative approach, the campaign aims to make conversations around protein-rich nutrition more mainstream while reinforcing Alpino’s focus on meaningful product innovation.
Commenting on the campaign, Chetan, Founder, Alpino Health Foods, said, “At Alpino, we believe products should continuously evolve alongside consumer needs. This campaign is a celebration of that mindset. We didn't want celebrities to simply endorse the product, we wanted the product's strength to be reflected in the people announcing it. The Great Khali and Mukesh Gahlot represent two forms of strength that Indian consumers instantly recognise and respect, making them the perfect ambassadors for this story of innovation.”
With this latest initiative, Alpino continues to strengthen its presence in India’s growing performance nutrition market, demonstrating how product innovation and culturally relevant storytelling can work together to deepen consumer engagement.
