Tags Story

Interview
Your Real Day Is A Real Workout: Hindustan Unilever’s Rajneet Kohli
BY Anaum Shaikh
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Horlicks launches Protein Powder for everyday nutrition
BY TEAM IMPACT
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Licious launches Daily Protein Fix range with five ready-to-eat chicken variants
BY TEAM IMPACT
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Marico launches 'Aisa Kya Hai?' campaign for Parachute Advansed Protein Shampoo
BY TEAM IMPACT
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HK Vitals and Yami Gautam champion collagen in new skincare awareness campaign
BY TEAM IMPACT
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Protinex launches integrated campaign to promote muscle health awareness
BY TEAM IMPACT
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Gritzo puts protein at the centre of children’s nutrition with new flagship campaign
BY TEAM IMPACT
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CHIK expands protein haircare portfolio with Egg Yellow Protein Shampoo
BY TEAM IMPACT
CMO Interview
POWERING INDIA'S PROTEIN REVOLUTION
BY Anaum Shaikh
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Alpino Taps Khali and Mukesh Gahlot to Launch Upgraded High Protein Oats
BY TEAM IMPACT
IMPACT Stories
‘This is one of the biggest launches for us in the last decade’: Vikram Karwal
BY Anaum Shaikh
IMPACT Stories
Roots to Legacy: How Amul Turned a Farmers' Movement into ‘The Taste of India’
BY Debolina Datta
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Wellbeing Nutrition partners Dhurandhar cast to spotlight summer-led whey protein range
BY TEAM IMPACT
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KKR and Amul Protein Return With 'Train Like a Knight' to Drive a Fitter India
BY TEAM IMPACT
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Royal Canin launches ‘Fussy Cat’ to target selective eaters
BY TEAM IMPACT
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Protinex Launches #NoChairDare to Tackle Protein Deficiency
BY TEAM IMPACT
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Zomato launches ‘Healthy High-Five Challenge’ to kickstart fading motivation
BY TEAM IMPACT
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RiteBite Max Protein launches new campaign for millet-based wafer protein bars
BY TEAM IMPACT
IMPACT Stories
‘Aamir Khan also wanted Ranveer Singh to be in Dream11’s ad’
BY NEETA NAIR
Impact Feature
India’s Protein Push
BY Antora Chakraborty

TOP STORY

Our legacy is our springboard to relevance: Priyancka Puri on HRIPL’s rebranding

In a chat with IMPACT, Priyancka Puri, SVP – Marketing, Hygienic Research Institute Pvt Ltd, reveals how the company aims to combine legacy and agility to stay relevant in a changing beauty market

Is Vertical Video Feature Clips An Attempt To Redefine OTT Discovery Through AI?

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HRIPL’s Next Chapter: Priyancka Puri on Rebranding, Growth & Consumer Evolution