Kolkata Knight Riders (KKR) and Amul Protein have announced the return of ‘Train Like a Knight’, the franchise’s homegrown fitness content IP, for the ongoing TATA IPL 2026, further strengthening their shared commitment to building a fitter, more health-conscious India.
Built as a co-branded IP rather than a traditional brand integration, the series seamlessly weaves Amul Protein into the storytelling. Its return reflects both the strength of the partnership and the strong connection the property has built with fans. Season 2 introduces a refreshed format, pairing KKR athletes with support staff to bring dual perspectives to training and performance. Episodes feature pairings such as Tim Seifert, Finn Allen and Tim Southee; Angkrish Raghuvanshi with Abhishek Nayar; and Cameron Green with Shane Watson - each offering a candid look at the discipline that goes behind living life as a Knight.
“In its first season, Train Like a Knight proved a simple truth that when fans see the real, unglamorous work, they don’t just watch - they get inspired. They train harder, eat better, and become part of the culture. That’s the shift KKR and Amul Protein set out to create. Season 2 goes deeper into the regimens, the science, and the stories that define a Knight. We take pride in creating content that stays true to sport and meaningfully improves lives. With Amul actively leading a protein revolution in India, we’re proud to have them back as a partner and drive this movement forward,” said Binda Dey, Chief Marketing Officer, Knight Riders Sports.
“At Amul, our vision is to develop innovative and tasty high protein products that naturally fit in the Indian diet. Train Like a Knight aligns perfectly with this vision and our continued partnership with KKR allows us to showcase how protein intake plays a critical role in recovery, strength, and overall performance not only at the highest level of sport but also in everyday life. This season is about Knights inspiring more people to take that first step, train a little better, eat a little smarter, and build habits that last”, said Shefali Vijaywargiya, Brand Manager, GCMMF (Amul).
With Train Like a Knight, KKR and Amul Protein continue to build a scalable, franchise-led content ecosystem, one that goes beyond fandom to influence lifestyle, drive category growth, and create long-term brand equity.
