Amagi has launched Newspulse, a unified Agentic AI platform designed to transform how modern newsrooms process and distribute content across digital platforms.
Positioned as a replacement for fragmented point solutions, Newspulse functions as an end-to-end content curation engine. It monitors live news broadcasts and scans video-on-demand libraries, automatically identifying individual stories and converting them into social-ready clips, vertical videos and complete news bulletins.
The launch comes at a time when news consumption habits are rapidly shifting. According to the Pew Research Centre, 93 per cent of young adults aged 18 to 29 access news via digital devices, with 76 per cent relying directly on social media. This has intensified pressure on traditional broadcasters to adapt their distribution strategies or risk losing relevance.
Newspulse addresses this challenge by consolidating the entire production pipeline—from broadcast ingest to digital publishing—within a single platform. It processes live feeds in real time, detects story segments and converts them into platform-specific formats optimised for multiple aspect ratios, including 16:9, 9:16, 4:5 and 1:1. The system also generates captions and post metadata, enabling near-instant publishing without manual editing.
"The newsroom's historical hesitation around AI has centred entirely on the fear of losing editorial control and brand integrity," said Srividhya Srinivasan, Co-founder and CTO at Amagi. "With Newspulse, we are changing that equation. Our policy engine ensures the AI acts strictly within the newsroom's defined guardrails, autonomously handling the heavy lifting of multi-platform formatting. This liberates journalists to focus on the story, and allows broadcasters to aggressively capture younger digital audiences without inflating their baseline production budgets."
The platform’s AI capabilities extend to dynamic video reframing, where it tracks subjects, graphics and on-screen elements to ensure contextually accurate outputs, rather than relying on static cropping. It can also sequence multiple clips into cohesive news bulletins of varying durations.
A key feature of Newspulse is its policy-driven framework, which allows news organisations to define editorial guidelines, brand voice and content priorities. The AI operates within these parameters, ensuring consistency while maintaining editorial control through optional human-in-the-loop checkpoints.
Currently in limited testing with select newsroom partners, Newspulse is expected to be available more widely from June 2026.
