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Amazon has announced the acquisition of certain assets from MX Player, including the popular free streaming OTT service, to form Amazon MX Player. This merger of two leading free AVOD (advertising-supported video on demand) platforms aims to accelerate premium entertainment access for the 250 million users in India.
With September figures showing over 250 million unique users, the combined service provides an extensive library of original shows, popular movies, and international content dubbed in local languages. This positions Amazon MX Player as one of India’s largest free streaming services, delivering premium content across genres such as thrillers, dramas, romance, and coming-of-age stories.
The platform boasts an impressive collection of hit shows, including Aashram, Dharavi Bank, Campus Diaries, Bhaukaal, Raktanchal, and many more. Additionally, it features a variety of popular Korean, Mandarin, and Turkish shows dubbed in Hindi, Tamil, and Telugu, making it a top destination for diverse entertainment.
Girish Prabhu, Head of Amazon Advertising India, stated, “Today we are bringing together the vast reach of MX Player with the advertising tech that leverages Amazon’s billions of customer signals. It’s about enabling all brands, not just the ones selling on Amazon, to reach and deliver relevant advertising to a very large and engaged base across India.”
Amazon is committed to investing in original content and returning seasons of popular shows, which will provide advertisers with opportunities to strengthen their relationships with viewers.
Karan Bedi, Head of Amazon MX Player, commented, “Amazon and MX Player obsess over customer experience and are both believers in the future of free entertainment. Being part of Amazon will let us continue to delight millions of viewers across the country. We will offer high-quality entertainment and streaming experiences faster than we could have done independently while continuing to keep the service free.”
The merger is expected to significantly enhance the viewing experience for users, as well as provide advertisers and content partners with greater opportunities in the rapidly evolving digital landscape.
