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Cover Story
The Challengers
BY Ruchika Jha

More From Impact
Amazon tops TRA Brand Trust Report 2026, ending Dell’s six-year run
BY TEAM IMPACT

IMPACT Stories
The Missing Link in India’s Growth Story: B2B Marketing
BY Anaum Shaikh

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Amazon Appoints Menka Asrani as Lead – Studio
BY TEAM IMPACT

Cover Story
From Mad Men To Machine Minds
BY Pritha Pahari

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Jeet Kumar Takes Charge as Director – Category Management at Myntra
BY TEAM IMPACT

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Lodestar UM wins integrated media mandate for Amazon Music in India
BY TEAM IMPACT

Interview
Built in India
BY Antora Chakraborty

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Amazon Ads India has appointed Akila Jayaraman as Head-Agency Partnerships
BY TEAM IMPACT

IMPACT Stories
‘We approached the campaign as WWE fans, not advertisers’
BY Yash Bhatia

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Amazon MX Player unveils trailer of ‘Bharat Ke Super Founders’
BY TEAM IMPACT

IMPACT Stories
Pexpo’s Dhurandhar Marketing: Vedant Padia on the Brand’s Growth Playbook
BY Antora Chakraborty

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Atul Bansal joins GoKwik as VP - Head of Marketing
BY TEAM IMPACT

Cover Story
The Omni-verse
BY Yash Bhatia

IMPACT Stories
The Hall of Fame Countdown Continues: Ranks #63, #62 and #61 Unveiled
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: Amazon Prime & Manja Claim Rank No. 61
BY TEAM IMPACT

IMPACT Stories
Black Friday gets a Reality Check in India
BY Pritha Pahari

IMPACT Stories
IMPACT Hall of Fame is Back – Find out who made it to Ranks #75 #74 #73
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: Amazon MX Player & SoCheers take spot 74
BY TEAM IMPACT

Cover Story
Grouped Together To Win
BY NEETA NAIR

TOP STORY

Ads in Focus

Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads


Sports Goes Vertical


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