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Amazon Ads, MMA Global and WPP Media launch full-funnel advertising playbook
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Amazon Ad launches new advertising formats on Prime Video
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Interview
Swiss Military: Premium, Made Accessible
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Media Buy, DIY?
BY Anaum Shaikh

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‘Brands Need a Purple Cow Strategy to Break Through,’ Says Philips’ Smit Shukla
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Checkout Goes Chatty
BY Antora Chakraborty

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Prime Video and Amazon MX Player integration expands ad inventory for brands
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Amazon elevates Ben Rolleston as Head of Prime – APAC
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Shilpa Sharda joins Prime Video and Amazon MGM Studios as Head of Music in India
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Puneet Gupta joins Amazon as Director, Head of Amazon Devices India
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Rock Bottom
BY NEETA NAIR

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Ads in Focus

Four campaigns from this week that turn familiar insights into distinctive brand stories


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30 Years Young, Ready To Accelerate: Hyundai CEO Tarun Garg


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