Amazon has appointed Puneet Gupta as Director, Head of Amazon Devices India.
According to his LinkedIn update, Gupta took up the role in June 2026. In his new position, he will lead Amazon's AI-enabled devices business in India, including Alexa with Echo, Fire TV and Kindle.
Gupta rejoins Amazon after serving as Executive Vice President (Founding Team) and Senior Vice President at IBO. Earlier in his career, he worked at Amazon as Category Leader – Apparel.
With over two decades of experience, Gupta has held leadership roles across consumer technology, FMCG, fashion and home improvement businesses. His career includes stints at Hindustan Unilever, Big Bazaar, Jabong, Amazon and IBO.
In his new role, he will be responsible for driving the growth of Amazon's devices portfolio in India as the company continues to expand its AI-powered consumer ecosystem.
