Amazon has promoted Ben Rolleston to Head of Prime – APAC, expanding his responsibilities across the company's Prime business in the Asia-Pacific region.
In his new role, Rolleston will lead the Amazon Prime business across APAC, overseeing Prime Shopping, Prime Video, Prime Music and other Prime benefits. He will be responsible for commercial and subscriber growth, strategic planning, customer marketing, product development and lifecycle engagement.
Announcing the promotion on LinkedIn, Rolleston wrote, "I'm excited to announce that I have started a new role at Amazon as Head of Prime APAC, responsible for leading commercial and subscriber growth, strategic planning, customer marketing, product development and lifecycle engagement across the region (Prime Shopping, Prime Video, and Prime Music amongst other benefits). Thanks to Arno Lenior for the opportunity."
Rolleston joined Amazon in September 2025 as Head of APAC Enterprise Business Development.
