Prime Video and Amazon MGM Studios have appointed Shilpa Sharda as Head of Music, marking a key addition to their leadership team in India. She joins the company from Believe India, where she most recently served as Director – Artist Services.
Sharda brings experience spanning music partnerships, artist management and content-led collaborations, and is expected to play a central role in shaping music strategy across Prime Video and Amazon MGM Studios’ content ecosystem in India.
Her appointment comes as streaming platforms continue to sharpen their focus on music as an important creative and audience engagement lever, particularly across original content and entertainment franchises.
