WPP OpenDoor has partnered with Snapchat to launch a generative AI-powered Lens in India for Amazon Prime Video’s campaign, ‘Stories for Your Every Era’. The Lens is built around the idea of shifting audience moods and identities, offering users personalised content recommendations based on their current ‘era’.
Using generative AI, the activation places users within the worlds of titles such as Maxton Hall, Beast Games, The Boys and The Traitors, integrating their faces into key visuals in real time.
The approach taps into the growing tendency of users to see themselves at the centre of the content they engage with, turning discovery into a more participative experience rather than passive browsing.
Commenting on the activation, Deepa Jatkar, Lead India at WPP OpenDoor, said, “This activation reimagines content discovery by placing audiences at the centre of the story itself. By combining generative AI with platform-native behaviours, we created an experience that moves beyond recommendation to participation. The lens brings together cultural insight, technology, and storytelling to deliver a format where users don’t just engage with Prime Video’s content but become a part of the story in real time.”
