Anchor Oral Care, a leading brand from Anchor Consumer Products, has bolstered its presence in Odisha by appointing renowned Odia actor Archita Sahu as its brand ambassador. Odisha remains a key market for Anchor, and this strategic move underscores the brand’s commitment to expanding its reach and reinforcing its position in the region. Archita Sahu, a well-respected and culturally rooted figure in Odisha, is the perfect choice to represent Anchor Oral Care, given her strong credibility and deep connection with Odia families.
Through this initiative, Anchor Oral Care aims to enhance its presence and distribution network in the region, boosting brand visibility and further growing its market share. With the increasing demand for high-quality oral care solutions, the brand is expanding to cater to the evolving needs of Odia consumers.
As part of this expansion, Anchor Oral Care has launched two new campaigns in the state, showcasing its superior oral care range, including its flagship product, Anchor Red Toothpaste. The new campaigns tailored for Odisha include "Laal. Kamaal. Bemisaal." and "Naye Zamane Ki Nayi Suraksha."
The campaign Laal. Kamaal. Bemisaal highlights the powerful benefits of Anchor Red Toothpaste, a trusted herbal solution enriched with 10 Ayurvedic benefits from 6 core Ayurvedic ingredients. Designed for stronger teeth and healthier gums, the TVC features a relatable shopping moment, emphasising how the toothpaste’s effectiveness and taste make it the ideal choice for families.
Naye Zamane Ki Nayi Suraksha, featuring Archita Sahu, focuses on the importance of complete oral care for modern families. This campaign positions Anchor Oral Care as a scientifically advanced and ethically conscious brand, ensuring whiter, stronger, and healthier teeth through its trusted 100% vegetarian formulations.
Speaking on the development, Karan Shah, Director of Anchor Consumer Products, stated: "At Anchor Oral Care, we are committed to providing high-quality, effective, and natural oral care solutions. Odisha is a priority market for us, and our investment in this region reflects our dedication to serving consumers with superior products that meet their needs. Partnering with Archita Sahu marks a significant milestone in our journey, and she will play a crucial role in raising oral health awareness across Odisha. These initiatives will enable us to deepen our engagement with consumers, expand our distribution, and strengthen our position in the oral care category. With a legacy of trust and quality, Anchor Oral Care remains devoted to offering innovative solutions tailored to the evolving needs of Odia consumers."
Kunal Shah, Creative Director, Anchor Consumer Products, shared insights on the campaign’s vision: "With 'Laal. Kamaal. Bemisaal.' and 'Naye Zamane Ki Nayi Suraksha,' we aimed to create a fresh and culturally relevant narrative that resonates deeply with Odia consumers. Anchor Oral Care is more than just a product—it’s about building trust and reinforcing the importance of holistic oral health.”
Expressing her enthusiasm, Archita Sahu said, "I am thrilled to collaborate with Anchor Oral Care, a brand synonymous with trust, innovation, and holistic oral health. Good oral hygiene is essential for overall well-being, and I truly believe in Anchor’s dedication to providing effective and modern solutions for families. I look forward to being part of this meaningful journey."
Beyond the TVC, Archita will be actively involved in digital campaigns, in-store promotions, and consumer engagement events. Anchor Oral Care’s creative approach leverages her real-life personality to establish a genuine and personal connection with the audience.
Odia consumers have a strong preference for herbal and natural oral care products, and Anchor Red Toothpaste stands out with its unique 6 Ayurvedic ingredients. With its continued commitment to quality and innovation, Anchor Oral Care is poised to become a household name in Odisha, delivering trusted and effective solutions for every family.
