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IMPACT Stories
Water purification category is emotionally rich but functionally confusing: Livpure CMO
BY Isha Khatu
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Godrej Pet Care launches new Godrej Ninja TVC around ‘Super Gut Health’
BY TEAM IMPACT
IMPACT Stories
From Pulsar to Pond’s, What Happens When brands bring their old ads back
BY Debolina Datta
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Liberty Shoes launches ‘Chalo Apni Chaal’ campaign for Autumn-Winter 2026
BY TEAM IMPACT
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Canva launches biggest India campaign yet with AI-powered creativity at its core
BY TEAM IMPACT
Creative Zone
Ads In Focus
BY Antora Chakraborty
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Hershey’s India’s new campaign urges viewers to find happiness even in difficult moments
BY TEAM IMPACT
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Libas launches ‘Utsav’ campaign exploring the many expressions of Shakti
BY TEAM IMPACT
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Nippo’s ‘Silent Warriors’ Shine a Light on the Indians Who Keep Life Moving
BY TEAM IMPACT
Creative Zone
Ads in Focus
BY Antora Chakraborty
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Antara and Priyamani Ask Families to Rethink What ‘Discharged’ Really Means
BY TEAM IMPACT
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Foxtale unveils new Shah Rukh Khan film around ‘Surface to Source’
BY TEAM IMPACT
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Duolingo launches Punjabi-to-English course with ‘Ullu Da Pattha’ campaign
BY TEAM IMPACT
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Navneet Education launches Teachers’ Day film urging people to use ‘Tr.’ for educators
BY TEAM IMPACT
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The teacher knows: ChatGPT’s Teachers’ Day film takes on AI homework
BY TEAM IMPACT
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Smith & Jones brings Rasika Dugal on board for Pasta Masala TVC
BY TEAM IMPACT
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CoinDCX brings financial awareness into the Teachers’ Day conversation
BY TEAM IMPACT
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StudyIn launches ‘You Are in Good Hands’ campaign to connect with Gen Z aspirants
BY TEAM IMPACT
Backbeat
When An Idea Becomes A Promise
BY Parinita P Singhi
Creative Zone
Ads in Focus
BY Antora Chakraborty

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Ads In Focus

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With India’s Fitness Penetration at 1%, Ryan Rocque Charts Anytime Fitness’ Next Phase of Growth