Zoo Media has announced the appointment of Anita Kotwani as Senior Partner, Growth.
Kotwani joins the independent marketing technology network after 16 years at WPP Media (Mindshare) and five years at Dentsu, where she served as Chief Client Officer. At Dentsu, she oversaw the media practice and worked across creative, media and CXM.
Suveer Bajaj, Co-Founder, Zoo Media, said, “Zoo Media was built on the belief that independents, when structured right, can outperform holding company networks on both agility and outcomes. Anita has operated at the highest levels of global systems and chosen to channel that mastery into an independent. Her entry as a partner is not symbolic, it is conviction. She is here to help define our future and accelerate the next phase of growth.”
Kotwani’s mandate will span Zoo Media’s network of agencies, including FoxyMoron, The Rabbit Hole, Pollen, The Starter Labs and Phosphene. Her role will focus on integrating capabilities across creative, media, data and technology, and strengthening the network’s growth strategy.
Pratik Gupta, Co-Founder, Zoo Media, said, “Anita has always believed that strategy without execution is hallucination. Across WPP and Dentsu, she proved she could deliver both at scale. What she brings now is more than relationships, it’s a tested understanding of how global/ local clients measure value and how agencies must evolve in a technology-first world. As a partner, she will embed that intelligence into Zoo Media’s DNA and help us build a network that resets the benchmark for independents.”
Kotwani will also work with the founders on international expansion, building on Zoo Media’s presence in New York and Dubai.
“My years at WPP and Dentsu gave me a blueprint of how scale, integration, and client value are built within local/ global systems. But the future of advertising will not be defined by size alone, it will be defined by speed, intelligence, and the ability to orchestrate seamlessly across creative, media, and technology. Zoo Media represents that future. Joining as a partner is a progression into a bold, independent vision. I am here to architect growth with the founders, to embed frameworks that reset what Indian independents can achieve in India/ globally, and to prove that agility paired with institutional mastery is the winning model for the AI era,” said Anita Kotwani.
