WPP has announced a new partnership with Nederlands Olympisch ComitéNederlandse Sport Federatie (NOCNSF), the Dutch Olympic Committee and Sports Federation, to elevate the iconic TeamNL brand in the lead-up to the Los Angeles 2028 Olympic Games. The collaboration aims to strengthen TeamNL’s presence both in the Netherlands and internationally, while championing NOC*NSF’s broader mission of encouraging participation in and enjoyment of sport across the country.
The partnership directly supports NOC*NSF’s 2032 vision of fostering a more active, healthy and inspired society. As part of the mandate, WPP will apply its global expertise in creative transformation, strategic marketing and data-driven insights to shape and future-proof the TeamNL brand. A central focus of the engagement will be refining and sharpening TeamNL’s brand positioning to ensure it resonates powerfully and inclusively with stakeholders across the evolving Dutch sports landscape.
"We are proud to commit WPP's comprehensive creative and strategic capabilities in support of our national sporting community and are dedicated to creating a lasting impact that empowers Dutch sport at every level." said Eric Kramer, Country Manager, WPP Netherlands.
Baukje ter Huurne, CMO, NOC*NSF added, “Our mission is ambitious: to make the Netherlands the world’s sportiest nation. Partnering with WPP enables us to elevate our impact by enhancing our brand strength through leading-edge expertise and innovation, inspiring everyone in the Netherlands to discover the joy of sport.”
