Parle Agro, the disruptor of India’s beverage industry, has appointed celebrated actor Vicky Kaushal as the new brand ambassador for Appy Fizz. This collaboration further strengthens the brand’s bold and magnetic identity. Known for his unconventional choices and charisma, Vicky perfectly embodies the X-factor that sets Appy Fizz apart—distinctive, confident, and unlike anybody else. Along with this partnership, Parle Agro has launched a fresh campaign, ‘The One, The Only,’ which reflects Appy Fizz’s individuality while channeling Vicky’s captivating personality.
A powerhouse performer with mass appeal, Vicky Kaushal mirrors the brand’s persona—effortlessly stylish, original, and always standing apart. Just as Appy Fizz redefined refreshment by pioneering the fruit-flavoured sparkling beverage category in India, Vicky Kaushal has carved a space in Indian cinema that is distinctly his own. Together, they represent an attitude that is commanding and unapologetically different.
Conceptualised by &Walsh, the edgy new Appy Fizz TVC, The One, The Only, redefines brand storytelling with its captivating narrative. Set in a high-stakes casino, the film highlights Vicky Kaushal’s effortless swagger and risk-taking moves. With pulsating music and slick choreography, it brings to life the exhilarating, larger-than-life experience that Appy Fizz delivers — bold, vibrant, and unforgettable. The campaign has launched across TV, digital, and social media, creating an impactful brand presence across all touchpoints, with a high-voltage out-of-home rollout set to follow.
Speaking on the announcement, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro, said, "Appy Fizz isn’t just another drink, it’s a one-of-a-kind experience. With its signature taste and fizz, it embodies confidence, individuality, and an aspirational spirit that connects with today’s generation. As we continue to evolve our brand narrative, Vicky Kaushal’s authenticity and energy add a dynamic new edge to our journey. With ‘The One, The Only,’ we’re celebrating what makes Appy Fizz distinct while reinforcing its place as the drink of choice for those who love to stand out and make an impression.”
Expressing his excitement, Vicky Kaushal said: “Appy Fizz has always been a brand with a bold and stylish personality. It’s been part of so many memories from my college days, especially those ?10 bottles that were a go-to with my friends. I’ve admired the brand for its originality, and I’m thrilled to now be a part of its journey. This campaign is all about owning your uniqueness, and that’s something I deeply connect with."
Since its launch in 2005, Appy Fizz has pioneered a bold new taste in the carbonated soft drink (CSD) category, redefining the segment with its distinctive black packaging and refreshing experience. Many have tried to replicate its success, but there is only one Appy Fizz. Standing unmatched, it continues to command over 90% market share and maintain a widespread presence across 2 million+ outlets nationwide (Sources: secondary research and market intelligence).
Vicky Kaushal joins Parle Agro’s impressive brand ambassador lineup, including Alia Bhatt for Frooti and Varun Dhawan for Smoodh. Now, fondly referred to as 'Chhaava,' Vicky is winning hearts with his latest film, captivating audiences with his effortless style and gritty choices—just like Appy Fizz. As Parle Agro gears up for a high-energy summer, this collaboration ensures Appy Fizz remains at the forefront of innovation and cultural relevance, continuing to set new benchmarks in the beverage industry.
