Uber has appointed Arpit Tyagi as Head of Advertising for India. Tyagi announced his appointment in a LinkedIn post.
He joins the company from The Trade Desk, where he served as Director, Client Services. Before that, Tyagi spent more than seven years at Amazon, most recently as Head, Agency Business for Amazon Ads.
Talking about his new role, he shared, “I'm looking forward to working with our partners across brands, agencies and merchants to help them unlock new opportunities for growth through Uber's advertising platform.”
“Uber Advertising sits at the intersection of people's everyday movements and decisions. Whether someone is commuting to work, heading to the airport, or exploring a new city, these moments create unique opportunities for brands to connect with consumers in relevant, contextual and measurable ways,” he wrote.
Earlier in his career, he held roles at Pernod Ricard, Samsung Electronics and VIP Industries, bringing extensive experience across advertising, client partnerships and brand management.
