Indian Supercross Racing League (ISRL) has appointed Arun Kumar Rao as President – Commercial Partnerships.
In this role, Rao will lead the league’s commercial strategy, focusing on building strategic partnerships, unlocking new revenue streams and positioning ISRL as a premium platform for brands seeking to engage with India’s motorsports and youth ecosystem.
Rao is a seasoned professional with over 25 years of experience across sports, media, entertainment, advertising and integrated marketing. He has expertise in commercial partnerships, sponsorship sales and revenue development. He has previously worked with organisations such as Havas Play, Disney India, The Times of India Group, Indian Super League – Odisha FC, Dish TV India and 9XM Media.
Commenting on the development, Veer Patel, Managing Director and Co-founder, ISRL said, “Arun Rao brings extensive commercial and strategic leadership experience, with a strong track record in building high impact partnerships and scaling consumer facing platforms. As Indian Supercross Racing League enters its next phase of expansion, his leadership and industry relationships will play an important role in scaling the league’s commercial ecosystem and long-term growth.”
On his appointment, Rao said, “Indian Supercross Racing League brings together competitive racing, fan experiences, lifestyle culture, and the wider automotive ecosystem. The platform has already demonstrated strong momentum and immense future potential. I look forward to building a robust commercial framework that delivers long-term value for partners while helping elevate motorsports into a mainstream youth entertainment category in India.”
