Asian Paints Emporio showcases Italian artistry in new films with Dino Morea

Asian Paints WoodTech Emporio unveils a new campaign, “Truly Italian,” starring Bollywood actor Dino Morea and also a half- Italian.

Conceptualised by Ogilvy India, the campaign unfolds through three films. Each film highlights Emporio’s “Truly Italian” essence. In the Mango Tiramisu film, it does it through a playful contrast between a Mango Tiramisu and Emporio’s rich wood finishes.



The Pink Sauce Pasta film celebrates the beauty of true craftsmanship with a witty take on everyday “Italian” interpretations. The film contrasts a not-so-Italian pink sauce pasta with Emporio’s luxurious wood finishes.



Lastly the Italian Suit film, embodies the sophistication of Emporio PU through half Italian heritage, but full flair of Dino Morea. The film draws parallels between his style and the brand’s artistry.