Asian Paints has launched a new print campaign titled '1.4 Billion Hearts. One India Wala Blue' to celebrate the Indian women’s cricket team’s historic journey to the series finals. The campaign recognises the team’s role in uniting the nation and highlights the brand’s ongoing #HarGharBlue initiative, which connects the spirit of cricket with Indian households across the country.
The print ad captures how the Women in Blue have brought together fans across India, from living rooms to stadium stands, united by the shared emotion represented by the colour blue. The message 'Ab Har Ghar Jeetega' links the team’s victory to a sense of pride felt in every Indian home.
Asian Paints said the campaign builds on its long-standing association with cricket, which extends beyond sponsorships to embracing the deeper cultural significance of the sport in Indian society. Past initiatives under the #HarGharBlue banner include the SmartCare Damp Proof integration during the India vs. England series, the Asia Cup countdown campaign featuring a warranty narrative, and the ‘Meri Wali Blue’ film celebrating women’s cricket.
Amit Syngle, Managing Director and CEO of Asian Paints, commented on the campaign, stating, “Cricket in India goes far beyond the boundaries of the field — it lives in every home, every conversation, and every emotion. Blue has always been the colour of this shared sentiment. At Asian Paints, we are proud to celebrate this bond through our campaigns. Team India’s remarkable journey has once again filled every Indian home with pride. Har Ghar Blue is more than just an idea; it’s a feeling that unites the country.”
Through this campaign, Asian Paints aims to reinforce the colour blue as a symbol of national unity, pride, and passion for cricket, acknowledging the Women in Blue’s contribution to the nation’s sporting spirit.
The campaign is currently live, with Asian Paints sharing celebratory posts across social media platforms, including a tribute to the Women in Blue after India’s series victory.
Link to the campaign post:
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