Asian Paints has unveiled the ‘Rang De India’ Cricket Anthem, a musical tribute celebrating the colours, emotions and unity that cricket brings into Indian homes. The anthem captures the spirit of togetherness that unfolds every time Team India takes the field, translating match-day passion into a vibrant cultural expression.
In India, cricket extends far beyond the stadium. Living rooms transform into viewing arenas, balconies echo with chants, and celebrations spill into streets and neighbourhoods. The anthem reflects these shared rituals, distilling the joy, tension, pride and belief that bind fans across regions, generations and languages.
Building on its strategic partnership with the Board of Control for Cricket in India (BCCI) as the Official Colour Partner of India Home Cricket, Asian Paints continues to deepen its association with the sport through colour-led, fan-first initiatives. Rooted in the belief that colour is an expression of emotion, the Cricket Anthem elevates this philosophy into a cultural rallying call.
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With its hook line, 'Rang De – Mohe Jeet Ke Rang Mein Rang De,' the anthem blends cricket, colour and celebration into a unified narrative. Composed by Filmfare Award-winning musician Sameer Uddin and brought to life by Sunidhi Chauhan and Vishal Dadlani, the high-energy track mirrors the emotional highs and lows of match days.
The accompanying film unfolds across a larger-than-life canvas of moments and memories that define India’s cricket culture. Created in collaboration with creative partner Kinnect, the campaign is designed to live across homes, streets and shared viewing experiences, reinforcing cricket’s place in the country’s collective consciousness.
Speaking about the campaign, Amit Syngle, Managing Director & CEO, Asian Paints, said, “Cricket has a rare and powerful ability to unite India transcending regions, generations, and everyday routines to create moments of shared pride and belief. The quiet anticipation of a close finish, the eruption of cheers, the unbridled celebrations are profound moments that unfold inside and outside of homes alongside those we hold closest. At Asian Paints, we have always believed that colour goes far beyond aesthetics; it is an expression of emotion and a force that shapes how people experience life. As pioneers in colour, we continue to explore how colour can bring to life feelings that are often beyond words. This anthem is our tribute to the emotions cricket ignites in millions of Indian homes, drawing the nation together, one lyric, one colour, one cheer, one heartbeat at a time.”
Speaking on the anthem, Neville Shah, CCO, Kinnect said, “For Asian Paints, colour has never been decorative. It’s expressive. As the Colour Partner of India Home Cricket, creating an anthem felt instinctive. It was our way of entering Indian living rooms this cricket season, not as a brand speaking, but as one celebrating the surge of emotion the game brings with it.”
