ASICS has renewed its partnership as the Official Sports Goods Partner for the 15th edition of the NMDC Hyderabad Marathon, marking its second consecutive year of association with the event organised by the Hyderabad Runners Society.
Alongside the partnership, the Japanese sportswear brand has introduced the NOVABLAST™ 6 in India. The latest addition to its running portfolio features FF TURBO™ SQUARED foam in the forefoot, FF BLAST™ MAX cushioning, an updated engineered mesh upper and an improved outsole designed to enhance comfort, responsiveness and performance.
ASICS has also unveiled a Race Day Look, pairing the NOVABLAST™ 6 with its ROAD apparel collection, which includes performance clothing and accessories designed for marathon runners.
Commenting on the partnership, Rajat Khurana, Managing Director, ASICS India and South ASIA, said, “India's running community has grown remarkably over the last few years, with marathons becoming more than just races. They bring together people of all ages and abilities who share a common passion for movement and wellbeing. Our continued partnership with the Hyderabad Runners Society reflects our commitment to supporting this growing culture while making world-class running innovation more accessible. The India debut of the NOVABLAST™ 6 is another step in that direction, equipping runners with technology designed to make every run more enjoyable and every stride more rewarding.”
Rajesh Vetcha, Race Director, NMDC Hyderabad Marathon 2026, said, “The NMDC Hyderabad Marathon has become a landmark event in India's running calendar, uniting runners from across the country through a shared passion for endurance, community and the joy of running. We are pleased to continue our association with ASICS, a brand that shares our vision of growing the sport through innovation and a deep understanding of runners' needs. Together, we look forward to delivering another memorable edition of the marathon and further strengthening India's vibrant running community."
The NOVABLAST™ 6 and the ROAD collection will be available through ASICS stores, its online platform and authorised retail partners across India. The partnership and product launch form part of the brand's continued investment in the country's growing running community.
