Atlys, a visa processing platform, has unveiled a campaign that captures a universal travel nightmare: when vacation plans crumble due to visa rejection. The film, titled “All Set, But No Visa Yet?”, focuses on the excitement and hope of planning an international trip, only to see those dreams shattered by rejection.
Designed to connect with modern Indian travellers, the campaign blends relatability and wit to portray the emotional highs and lows of planning a trip abroad. The film has been conceptualised by the advertising agency Young and Hungry and the production was helmed by Lucifer Circus.
“Every traveller deserves to plan their dream trip with confidence, not cross their fingers and hope for the best,” said Santosh Hegde, Head of Marketing at Atlys. “This campaign captures that all-too-familiar heartbreak of visa rejection. At Atlys, your journey begins with certainty. Our visa probability evaluator assesses your profile upfront, giving you a clear understanding of your approval chances before you even apply. With our on-time guarantee across 120+ countries and intelligent guidance - you can book those flights, pack those bags, and actually go on that trip you've been dreaming about.”
