Bajaj Electricals has appointed Tiny Sengupta as its Chief Marketing Officer (CMO), effective June 29, 2026.
In her new role, Sengupta will lead the company’s marketing function and oversee integrated marketing strategy and brand positioning for its Bajaj and Morphy Richards brands.
Sengupta brings over 22 years of experience across the healthcare and FMCG sectors. Before joining Bajaj Electricals, she served as Country Director, Vision Care, Johnson & Johnson India, where she led initiatives to strengthen commercial excellence, build brand equity and expand market reach. Over the course of her career, she has also held leadership roles at Marico, Dabur, Henkel and GSK.
Commenting on the appointment, Shekhar Bajaj, Chairman, Bajaj Electricals, said, “We are pleased to welcome Tiny to our leadership team at a pivotal time. Her deep expertise in marketing and brand building will play a key role in accelerating growth and creating sustained value for our stakeholders.”
Sanjay Sachdeva, Managing Director & CEO, Bajaj Electricals, added, “We are delighted to welcome Tiny as Chief Marketing Officer. As we continue to evolve our business, we are confident that Tiny’s proven marketing leadership will build stronger brand equity for our brands, Bajaj and Morphy Richards, and shape our business growth across existing and emerging markets.”
