Beardo, a men’s grooming and lifestyle brand in India, has released a brand film featuring Bollywood actor Bobby Deol that addresses contemporary perceptions of masculinity. The film examines societal expectations placed on men, including pressures to be strong but not overly so, to speak up but remain measured, and to lead while adhering to certain norms.
The narrative highlights how modern men may hesitate to express themselves due to concerns about being perceived as too aggressive or overly confident. According to the brand, the film confronts these conflicts and explores the challenges men face in navigating these expectations, emphasizing authenticity and self-expression.
Watch the campaign here:
Bobby Deol appears in the film as a representation of real masculinity, portraying qualities of honesty, groundedness, and confidence. The film’s portrayal aims to reflect the idea that masculinity can be expressed in diverse ways, encouraging men to embrace their individual identities without conforming to restrictive stereotypes.
Speaking on the campaign, Siddharth Vaya, CBO of Beardo, said: “Bobby Deol is an icon who embodies the true values and ethos of Beardo — being unfiltered, untamed, and unstoppable. He represents timeless charisma and a strength that aligns with our vision of redefining what it means to be a real man — someone who is undeterred by society’s expectations.”
Expressing his excitement about the film, Bobby Deol shared, “This film stands for being unapologetically you. It celebrates masculinity that doesn’t need to shout to be heard - raw, confident, honest, and real - values that I deeply connect with. I’m proud to represent a brand that encourages men to be both strong and self-aware.”
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