When it comes to standout ads of 2024, IMPACT Magazine has done the heavy lifting—hours of watching, dissecting, and ranking the best creative gems from the past year. The result? A curated list celebrating campaigns that brought ideas, visuals, and innovation to life in ways we couldn’t stop talking about. The campaigns on the list showcase skills, creativity, concept, visualisation, innovation and the heart of its makers.
At the 47th spot is the ad by BGMI about the launch of the X-Suit. The ad features Dynamo in an epic battle scene for the X-Suit, only to be interrupted by a call from his mom. Dynamo further adds to the chaos by throwing tantrums and threatening to walk away, setting off a laughter riot. The unexpected twist comes at the film’s conclusion, revealing that Jonathan and Dynamo’s disruptive behaviour was a clever strategy to retain the X-Suits for themselves.
Aalap Desai - Chief Creative Officer & Founder, tgthr.; Anadi Sah - National Creative Director, Chief Innovation Officer & Founding Partner, tgthr.; Vibhor Yadav - Regional Creative Officer - North and South & Founding Partner, tgthr.; Pragati Rana - Regional Creative Officer – West, Head of Originals & Founding Partner, tgthr.; Anirudh Venugopal - Sr. Creative Director, Head of Culture & Founding Partner, tgthr. and Rohit Nair - Strategy Consultant are the minds behind this brilliant campaign. The bold and witty take on gaming is what secured this ad its 46th spot!
