BharatPe, a fintech company and payment partner to over 1.7 crore merchants nationwide, marked a milestone in its ‘Super Over’ initiative with an exclusive event bringing together contest winners and brand ambassador Rohit Sharma. The engagement celebrated merchants and consumers who participated in the nationwide campaign, reinforcing BharatPe’s belief that every user deserves recognition for their trust and loyalty.
The ‘Super Over’ campaign invited merchants and consumers across India to earn Zillion Coins on every BharatPe QR and UPI transaction, backed by the security of BharatPe Shield. From metros to small towns, the initiative saw strong participation, reflecting the scale of engagement BharatPe continues to build within India’s growing digital payments ecosystem.
The campaign journey culminated in an exclusive meet-and-greet event, where winners met Rohit Sharma alongside BharatPe CEO Nalin Negi and Head of Marketing Shilpi Kapoor. The moment recognised participants who had consistently engaged with BharatPe’s payment ecosystem, bringing together merchants and consumers in a shared celebration of financial progress.
Speaking on the occasion, Nalin Negi, CEO, BharatPe, said, "This campaign was designed to celebrate the spirit of consistency and participation, values that resonate deeply both in sports and in entrepreneurship. The overwhelming response to one of our biggest campaigns till date reflects the trust our merchants and partners place in us. We are delighted to bring Bharat closer to their cricketing icon through this special experience, while continuing to strengthen our engagement with our community.”
Rohit Sharma added, "In sport and in life, you grow with the people and organisations you believe in. Over time, I’ve seen BharatPe evolve, just like I’ve carved out different phases in my career and that mutual growth makes this partnership very special. It’s not just about an endorsement, it’s about a connection with a brand that believes in putting users first, and that reflects how I like to approach my game and my responsibilities off the field.”
With ‘Super Over’, BharatPe reinforced its focus on building meaningful relationships within its merchant and consumer community, going beyond transactions to reward participation, trust and everyday financial progress.
