Homegrown fashion brand BIBA has launched BIBA NXT, a sub-brand that reimagines Indian wear for a younger, more style-forward consumer.
Rooted in versatility and contemporary fashion, the new brand brings fresh energy and a design point of view that feels current, relevant and intentionally different.
The fusion-forward collection, which is rooted in Indian craftsmanship, moves effortlessly between ethnic and western, and occasion and every day wear. Across every look, the emphasis on modern cuts remains the defining signature of BIBA NXT.
There are pieces designed to cross over—pair a halter neck kurta with ripped jeans and sneakers, style a corset top set with stacked bangles and kolhapuri chappals for a festive brunch, or keep it easy with boyfriend jeans, chunky jewellery and slip-ons.
Commenting on the launch, Siddharth Bindra, Managing Director, BIBA said, “With BIBA NXT, we are addressing a clear gap in the contemporary ethnic space. There is a growing segment of younger consumers who value Indian craft but seek it in more current, evolved silhouettes. These designs reflect the sensibilities of today’s young consumers and allow us to better integrate into the next generation’s everyday wardrobe.”
