Pepe Jeans London has collaborated with Shreyas Iyer for ELLE India’s April edition, bringing together sport, style, and contemporary culture in an editorial-led campaign. The partnership positions Iyer as an extension of the brand’s evolving aesthetic.
The collaboration features a series of elevated casual looks that blend classic denim with modern silhouettes, ranging from double denim styles to more relaxed, refined fits. Shot in a clean, editorial-style setting, the campaign focuses on versatility, with an emphasis on comfort and confidence.
Reflecting Iyer’s personal approach to fashion, the edit mirrors ease, adaptability, and understated confidence—qualities that align with both his on-field persona and off-duty style. His association with the brand underscores its focus on individuality and contemporary fashion, while also aiming to create a cultural moment at the intersection of sport and style through its partnership with ELLE India.
With this collaboration, Pepe Jeans London continues to build its cultural relevance in India, aligning with voices that bridge sport and lifestyle.
