Fashion-tech brand NEWME has launched its rapid delivery service, NEWME Zip, in Bengaluru, offering delivery of fashion items within 60 minutes. The move follows a pilot in the Delhi-NCR region, where the service operates with a 90-minute delivery window.
Over the past three years, NEWME has built its presence through frequent product releases, digital engagement, and an expanding network of physical stores. The company now has 14 stores across India and aims to provide an integrated shopping experience through its online and offline platforms.
The NEWME Zip service in Bengaluru makes over 1,500 styles available for delivery. The service is supported by a network of dark stores across the city, intended to improve delivery times. According to the company, initial trials in Bengaluru saw deliveries completed within 30 to 60 minutes, including during high-traffic periods.
“Gen Z is clear in what they want—style that’s current, access that’s instant, and experiences that feel personal,” said Sumit Jasoria, Co-founder & CEO, NEWME. “The overwhelming response to our pilot confirmed that. Fast fashion can’t afford to be slow. With NEWME Zip and a promise of under-60-minute delivery in Bengaluru, we’re building on what worked, pushing boundaries, and setting new benchmarks in fashion-tech innovation.”
NEWME plans to increase the number of dark stores in Bengaluru to support growing demand and intends to expand the Zip service to Mumbai and Hyderabad in the coming months. The initiative marks a shift towards faster fulfilment models in the fashion sector, which traditionally relies on multi-day delivery cycles.
