Bikanervala, the iconic Indian brand known for its traditional sweets and snacks, has celebrated the grand opening of its 225th outlet at New Rohtak Road, near Liberty Cinema. The new outlet spans over 5000 sq. ft. and offers a fully air-conditioned space with seating for over 100 guests, making it an ideal spot for family gatherings and dining experiences.
The brand, with a legacy dating back to 1905, began as Bikaner Namkeen Bhandar in Bikaner’s Kote Gate, established by Shri Lal Chand Agarwal. In 1950, two brothers expanded the business to Delhi, where it soon gained popularity for its signature items like Rasogollas, Bikaneri Bhujia, and Kaju Katli. The shop became affectionately known as Bikanervala, a name that has now become synonymous with authentic Indian flavours.
Today, Bikanervala operates over 225 outlets across India and internationally, including in the USA, Canada, UAE, Qatar, Bahrain, New Zealand, Singapore, and Nepal. The brand also offers a 100% vegetarian multi-cuisine dining experience while preserving its roots in traditional Indian sweets and snacks. Additionally, its packaged food brand, Bikano, is popular in India and exported globally. The New Rohtak Road outlet will also serve as a single-point source for all Bikano products.
Shri Shyam Sunder Aggarwal, Managing Director of Bikanervala Foods Pvt. Ltd., expressed his pride in the brand’s journey: “The new outlet marks another milestone for the renowned brand as it further solidifies its presence in the culinary landscape and reinforces our commitment to providing high-quality, traditional flavours to our customers.”
With plans to expand by 50+ outlets in 2025-26, Bikanervala also aims to grow its international presence in the United Kingdom, Australia, and Europe. The brand already attracts a footfall of over 1 crore customers each month across its outlets, reflecting its popularity and customer loyalty.
“We are thrilled to announce the inauguration of the new outlet at New Rohtak Road. By strategically opening new outlets, we aim to increase brand visibility, strengthen our market foothold, and create opportunities for further growth and revenue generation,” shared Shri Suresh Goel, CEO of Bikanervala Foods Pvt. Ltd.
Bikanervala’s vision is to firmly establish India’s rich tradition of sweets and fine food culture on the global stage, with every new outlet contributing to this goal. The brand is committed to nurturing customer engagement, reinforcing brand loyalty, and maintaining its legacy of excellence in the food industry.
