Bikano, a leading name in India's snack industry, is celebrating Valentine's Day with its innovative #BoreNahiBooBano campaign. This new campaign encourages the audience to rethink traditional gifting and opt for an unconventional yet delightful gift – Bikano's specially curated confectionery.
Valentine's Day gifting typically revolves around chocolates, but Bikano aims to break that stereotype by offering a unique twist. The brand has introduced Rose Cashew Hearts, a heart-shaped Indian sweet, to create a lasting impression. The heart-shaped packaging adds an extra layer of allure, making the product perfect for the occasion.
The special edition sweets are available exclusively at all Bikanervala stores in Delhi NCR. To maximise the campaign’s reach, Bikano has also leveraged social media platforms to generate buzz, running the campaign across Valentine’s week to engage audiences.
Kush Aggarwal, Marketing Head of Bikano, shared, "Working on the Valentine’s Day campaign was a whole new experience for us where we pushed the boundaries to innovate and tailor our offering that resonated with the theme of the occasion. Indian sweets have always been conceived to be ideal for traditional celebrations, with the campaign the notion takes a big leap where we have worked towards breaking the stereotype attached to it. By repurposing it as a gifting option for Valentine’s Day, we aspire to disrupt the common conception attached to the confectionery, making it a flexible option for every celebration."
