Danone India’s adult nutrition brand, Protinex, has launched a new digital campaign featuring Bipasha Basu, Sania Mirza, and Ravi Kishan. The campaign aims to highlight the role of adequate protein intake in daily life and encourage informed health choices among Indian adults.
Through short, narrative-based videos, the campaign presents scenarios from the lives of the three public figures. Bipasha Basu is shown balancing work, family, and fitness; Sania Mirza highlights the demands of motherhood and personal well-being; and Ravi Kishan addresses concerns around counterfeit health products.
The campaign intends to raise awareness about the importance of protein in daily diets, especially amid findings that over 70% of Indian adults do not meet their daily protein requirements, and nearly 90% are unaware of this deficiency.
“Whether it’s balancing work, family, and fitness like Bipasha, managing motherhood and personal well-being like Sania, or staying vigilant against counterfeit products like Ravi, each of them shows how trusted daily nutrition with Protinex helps fuel their everyday life,” the brand said in a statement. “Together, these stories inspire Indian adults to be more mindful of their protein intake and make conscious, authentic choices in their health & wellness journey.”
The campaign also encourages consumers to be cautious about product authenticity, citing concerns around duplicate health products in the market.
With a presence in India for over six decades, Protinex continues to offer products aimed at supporting adults with daily nutritional needs. The campaign aligns with Danone’s broader objective of “bringing health through food to as many people as possible.”
Links to the Digital Campaigns:
- Bipasha Basu: Watch here
- Sania Mirza: Watch here
- Ravi Kishan: Watch here
