Birla Opus Paints, the paints business of Grasim Industries under the Aditya Birla Group, has appointed actor Sreeleela as its new brand ambassador, strengthening its ‘Naye Zamane Ka Naya Paint’ positioning.
The announcement coincides with the launch of two new films under the brand’s ongoing ‘Main Bhi…’ campaign. Featuring Sreeleela alongside actors Lillete Dubey and Sheeba Chaddha, the films are set in a bustling mall and a crowded metro station, highlighting product benefits such as 99%+ stain protection and scratch-proof wood finishes.
Built around the insight that belief spreads naturally when a product delivers on its promise, the campaign uses humour and relatable storytelling to show how everyday consumers become the brand’s most credible advocates.
Commenting on the announcement, Inderpreet Singh, Head of Marketing, Birla Opus Paints, said, “At Birla Opus Paints, we are building a brand that resonates with the evolving aspirations of today’s consumers, and bringing Sreeleela on board felt like a natural extension of that journey. Her rising prowess and strong audience connect align well with our philosophy of ‘Naye Zamane Ka Naya Paint’. As we continue to scale the ‘Main Bhi…’ thought, our focus remains on showcasing product performance in a way that feels real and rooted in everyday experiences.”
Speaking about the association, Sreeleela mentioned, “I’m really excited to be associated with Birla Opus Paints which is truly a new-age paint brand. Keeping things simple and real is what stood out to me the most about the brand and its journey till now. I am happy that I am a part of Birla Opus’s vision of adding beauty in people’s lives.”
