Mankind Pharma has announced the onboarding of actor Rakesh Bedi as the new brand ambassador of Gas-O-Fast, its Ayurvedic antacid brand.
The association was unveiled through a new campaign. With Bedi's comic timing at the centre, the ad film turns post-meal discomfort into a shared joke rather than a problem, while highlighting Gas-O-Fast as a quick, effective solution.
According to the brand, the association with Bedi was a deliberate choice since his cultural footprint spans multiple generations, from elders who grew up watching his craft to a younger audience that has rediscovered him through memes and viral moments. The campaign is designed to speak to both, making digestive wellness a family-wide conversation rather than a niche concern.
Commenting on the campaign, Joy Chatterjee, Vice President and Head of Sales and Marketing, Mankind Consumers Products Private Limited said, “Indians have always had a complicated relationship with food. We celebrate with it, we bond over it and we absolutely refuse to hold back, and then the stomach has its say. Rakesh Bedi captures that truth better than anyone. His comic style is not just funny, it is familiar in a way that cuts across age groups and geographies. With this campaign, we wanted Gas-O-Fast to feel less like a remedy and more like a co-conspirator in every great meal.”
