Birla Tyres has announced its association as the Official Tyre Partner of the DP World Asia Cup 2025. To mark the partnership, the company has launched a new campaign titled ‘Rolling with Champions’.
The campaign features a film highlighting the connection between cricket and the brand’s focus on strength, reliability, and performance. It draws parallels between the resilience of cricketers and the durability of tyres, aiming to reflect the commitment of both to consistency and endurance.
The film uses the tagline 'where strength meets passion' and showcases visuals that link the demands of cricket with those of the road, positioning the brand alongside the sport’s values.
Speaking on the association, Mr. Somesh Satnalika, Business Head, Birla Tyres, said, “Cricket is more than a sport - it is an emotion that unites millions. The Asia Cup is where this passion shines brightest, and with ‘Rolling with Champions,’ Birla Tyres is proud to be part of that journey. This partnership is our way of celebrating the spirit of champions—on the pitch and on every road.”
The DP World Asia Cup is an international cricket tournament featuring leading teams from across the continent. The partnership is part of Birla Tyres’ efforts to engage with a broader audience through sports-related initiatives.
