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Bisleri International, India’s leading packaged drinking water brand, has launched its latest #DrinkItUp sports campaign, featuring Bollywood star Shahid Kapoor and top Indian football talents. The campaign highlights the importance of staying hydrated in sports while also encouraging viewers to get excited about football.
In the campaign film, Shahid Kapoor takes centre stage, joining Indian football stars such as national team captain Rahul Bheke and players from renowned clubs like Mumbai CITY FC, FC Goa, Bengaluru FC, Chennaiyin FC, and Kerala Blasters, including Farukh Choudhary, Lallianzuala Chhangte, Rahul KP, and Aakash Sangwan.
Shahid, known for his energy and commitment to fitness, brings a fresh, lively presence to the campaign, making it both engaging and motivating for the audience.
Tushar Malhotra, Director of Sales & Marketing at Bisleri International, commented, “Bisleri is proud to champion football and hydration through the latest rendition of our ongoing #DrinkItUp campaign. Partnering with Shahid Kapoor was a natural choice, given his passion for fitness and sport combined with his youthful energy. The campaign is engaging and the interplay between Shahid and the players is entertaining.”
The campaign was conceptualised by Bisleri’s in-house creative team, with talent management handled by Wavemaker.
In recent years, Bisleri has built a robust sports marketing programme, partnering with events like Procam International’s marathons, the National Games, the Ultimate Table Tennis League, the Dubai Marathon, the Professional Golf Tour of India, and various cricket franchises across India and the UAE.
