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Cover Story
The Desi Fizz Factor
BY Anaum Shaikh

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Capri Sports Launches Nova Sports to Build India’s Next Generation of Women Footballers
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McDonald's India (W&S) and Coca-Cola launch limited-edition Football Meals campaign
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Vector X Celebrates India's Football Culture with World Cup Campaign
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Sony Pictures Networks India acquires TV and digital rights for IFL 2026
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Haier Signs Global Partnerships with Liverpool FC and Paris Saint-Germain
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HSBC Becomes Official Partner of Argentine Football Association in India and Singapore
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Bisleri Launches #DrinkItUp Sports Campaign with Shahid Kapoor
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Skechers Becomes Official Kit Partner of Mohun Bagan Super Giant
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Etihad Airways and Mumbai City FC Announce Landmark Sponsorship Deal
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OYO signs MoU with India Khelo Football to support grassroot football development
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Backbeat
The History of El Clásico
BY Jayesh Sinha

Spotlight
A Different Ball Game
BY NEETA NAIR

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