Westlife Foodworld, which owns and operates McDonald's restaurants across West and South India, has partnered with Coca-Cola India to introduce a limited-time Football Meals campaign.
Available from 2 July while stocks last, each Football Meal includes an exclusive McDonald's India x Coca-Cola football collectible. The campaign builds on McDonald's growing range of limited edition merchandise aimed at Gen Z consumers, including tote bags, sippers, bag charms and socks.
A McDonald’s India (West & South) spokesperson said,"Brand affinity is strengthened through collectibles that can become a part of everyday life. Leveraging and celebrating the fandom for football was an easy choice for us. Watching football in large groups is a cultural phenomenon that is unmatched. Through our longstanding partnership with Coca-Cola India we are able to make game day traditions more fun and exciting, staying true to our 'Let's Family at McD' philosophy of bringing people closer over shared moments."
Coca-Cola India spokesperson said,“Football fans don't just watch the game, they build an occasion around it, bringing friends and family and celebrating the game together. That is the spirit intended to be captured with the Football Meals. Coca-Cola and McDonald's have been part of each other's story for decades. This collaboration enables us to bring something new to the ‘Lets family at McD’ story, a collectible that fans can keep as a memory for years to come."
According to the companies, the campaign is designed to tap into football fandom, the popularity of collectibles and the culture of shared viewing experiences. It also extends McDonald's recently launched 'Let's Family at McD' campaign, which celebrates the idea of chosen families and bringing people together over shared moments.
The Football Meals are available across McDonald's restaurants in West and South India for a limited period.
