McDonald’s India (West & South) has introduced limited-edition Bag Charm Meals to mark International Burger Day, expanding its growing line of collectible merchandise targeted at younger consumers.
View this post on Instagram
Available from 26 May 2026 until stocks last, the offering includes a collectible bag charm inspired by McDonald’s brand icons in the company’s signature yellow and red colour palette. The accessory is positioned as both a fashion item and a keepsake.
The launch follows previous merchandise-led initiatives by Westlife Foodworld, including Merry Meal socks, sippers and tote bags, as the company continues to strengthen consumer engagement through culturally relevant collectibles and lifestyle-led brand extensions.
