Blenders Pride Packaged Drinking Water has launched its new campaign, ‘The One And Only’, presenting a narrative centred on distinction as a marker of success.
The campaign positions success as standing apart in a crowded environment where traditional markers have become increasingly visible. It features three protagonists — Avanti Nagrath, Kirandeep Chahal and Mahieka Sharma — each representing different facets of the brand’s identity.
Avanti Nagrath is portrayed as confident and individualistic, Kirandeep Chahal as bold and self-assured, and Mahieka Sharma as composed and assured. The campaign setting reflects a world of equals, with the protagonists depicted as distinct within it.
The brand states that it has shaped ideas of aspirational success in contemporary Indian culture through product innovations and fashion platforms. With ‘The One And Only’, it aims to engage a younger generation seeking recognition, admiration and influence.
The 360-degree campaign is running across digital and social platforms, including the ongoing ICC T20 World Cup, as well as front-page newspaper advertisements and outdoor sites in major cities.
Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, said “Blenders Pride has always believed in the power of success with style and stature. ‘The One And Only’ presents a defining new idea of success, one that’s fueled by distinction. It brings forth the cultural context that, today, the aspiring youth in India aims to not just be successful but stand apart with assurance. With this narrative of success, Blenders Pride captures the resounding aspirations of the youth, while further strengthening its position as an inspiring cultural leader.”
Speaking for Ogilvy India, the creative powerhouse behind the campaign, Nitin Srivastava, Chief Creative Officer, Ogilvy North, said, “Blenders Pride has always been an icon - built on stature, style, and effortless panache. 'The One And Only' presents a powerful idea of modern, aspirational success – a philosophy that the brand has firmly seeded in culture for years.”
