boAt, one of India’s leading audio and wearables brands, has launched a new campaign titled ‘Real Se Bhi Clear’ to celebrate the T20 cricket season. As the Official Audio Wearables Partner of Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT), boAt continues to deepen its ties with the world of cricket.
The campaign is led by a high-energy film featuring cricket stars Virat Kohli, Liam Livingstone, and Krunal Pandya. Designed to spotlight boAt’s Aavante Soundbar range, the ad offers an immersive experience that promises to bring every chant, cheer and shot to life with cinematic audio clarity.
With this campaign, boAt aims to replicate the excitement of the stadium within the living room, allowing fans to experience every “tock-tock”, crowd roar, and edge of the bat as if they were present at the match.
Speaking about the campaign, Vedansh Kumar, Head of Brand Marketing at boAt, said: “At boAt, we don’t just build audio gear — we build moments. With the ‘Real Se Bhi Clear’ campaign and our continued partnership with RCB and GT, we’re making sure fans can feel every snick, every sledge, and every six as if they were right there in the stadium. We’re here to turn up the volume on fandom.”
The film was conceptualised by creative agency Talented, with Reya Reji and Nasreen Talukdar leading the creative and brand strategy. “The 'Real Se Bhi Clear' campaign celebrates the game through powerful sonic storytelling centered around fan culture and product superiority. The focus was to reignite love for the sound of cricket and get fans to transition from mute-viewing to excitement-packed sound-on viewing," said Reji and Talukdar.
Kunal Pardeshi, the Director of the ad film, added, "We weren’t just making a film for boAt, we were building a sound mnemonic that stays with cricket fans for eternity. Talented had already scripted a winner. Bringing the ‘tock-tock’ to life was hilarious and oddly satisfying. And Richard Illingworth in his ad debut? Absolute sport.”
With the Aavante Soundbar campaign, boAt reaffirms its mission to enhance the way fans experience cricket—blending cutting-edge sound technology with the uncontainable passion of the sport.
