Bold Care, a sexual health and wellness brand backed by Ranveer Singh has unveiled a campaign with Anurag Kashyap and Samay Raina in its latest ad film.
The ad film opens with scenes of a bustling production set, with Anurag Kashyap directing Samay Raina, revealing that he’s been hired to direct an Ad Film for Bold Care. But Samay being his unapologetically mischievous self, disrupts the shoot with cheeky improvisations, hilarious puns, and innuendos. What follows is a battle of roasts between the two–Samay’s quick wit and comic timing with Kashyap’s retorts and comebacks resulting in a roast fest.
Speaking about the collaboration, Rajat Jadhav, Co-Founder and CEO of Bold Care, said, “At Bold Care, we believe intimacy deserves honest conversations. If a topic feels uncomfortable, that’s usually where the real conversation begins. This film with Anurag and Samay delivers honesty with just the right touch of humour that’s essential when talking about sexual wellness. It reflects how we work at Bold Care. This film is not just another piece of content, it is real, humorous and bold. If this film gets people to pause, reflect or talk about something they usually avoid, then it has done exactly what it was meant to do.”
Bold Care is doing what they do best: being unapologetically bold and disruptive. Since their first campaign, #TakeBoldCareOfHer featuring Ranveer Singh and Johnny Sins, to initiatives like #Sextember, the brand has developed a voice in this space.
